The process of improving any site to increase its visibility for relevant searches you need to SEO “Search Engine Optimization”. SEO is also describes the method of creating sites easier for search engine indexing software, referred to as “crawlers,” to find, scan, and index your site. Greater visibility and ranking higher in search results than your competition can have a cloth impact on your bottom line.
Search engines such as Google use an algorithm or set of rules to determine what pages to show for any given query. However, there are three core metrics that search engines evaluate to determine the quality of a site and how it should rank: such as Links, Content & Page Structure.
Also there have some techniques, which is Keyword Research, Content Marketing, Link Building, On Page Optimization, Site Architecture Optimization, Semantic Markup etc. As benefit of SEO to increase its visibility for relevant searches.
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